Popcorn Content: The craft of writing short-form content for social media

How come some people and companies do so well with social media, while others don’t? Well, some have the advantage of celebrity, which helps them from day one. But what about people who are unknown, but still manage to create huge followings on Facebook, Twitter, Google+, YouTube and elsewhere?

A big part of their secret lies in the fact that they know how to write Popcorn Content. Popcorn Content is the short-form text you write when adding a tweet to your Twitter stream, writing t

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Question by quinkade: What are the usual direct marketing activities of bank?
Hi, What are the usual direct marketing activities of banks?
Can you give examples of Citibank DM activities please?
Better if its in Philippine setting. thank you!

Best answer:

Answer by lordreith
These are the usual direct marketing activities of a bank:
1. Get new customers through direct mail, outward bound telemarketing, couponed print ads, direct response TV and radio.
2. Keep old customers happy. Direct mail, outward bound telemarketing, envelope stuffers with statements, paid checks
3. Resell and ujpsell old customers. (Get them to try new services) Direct mail, outward bound telemarketing, envelope stuffers with statements, paid checks
4. Sell bank-related services (mortgage loans, credit cards, loans, safe deposit boxes, foreign banking). Direct mail, couponed print ads, TV and radio
5. Crisis management (bank default, run on bank, rumors). email, radio, outward bound phone, direct mail
6. New branch opening (email, direct mail, direct rsponse ads, TV and radio, outward bound telemarketing

One useful source of free direct marketing ideas you might want to look at is: www.word-jobber.blogspot.com

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Know better? Leave your own answer in the comments!

Jean Tang In 2007, Jean Tang saw the need for a 2.6-second website: bite-sized, seductive, and jargon-free. The lawyer-turned-journalist brought on other talented writers to help-and created MarketSmiths, which offers business “copywriting for humans” in every subject, every voice, and every format. Declaring War on Bland: Copywriting as Fresh Literature Classic literature had it right from the start. For centuries, it told stories in voices captivating enough to get read, studied, quoted…and revered. Today, great writing still has the power to move. But it’s become rare, and-ironically-devalued. How do we raise its worth, and give it the potential to impact and enhance each of our lives, every single day? About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

“Web Copy That Sells” presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions – the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, 7 live seminars into an accessible book that helps any Web copywriter.

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The Truth About Copywriting: How To Succeed When Everyone Wants You To Fail – An Interview With John Carlton

Years ago, John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was way too hard and that he would never figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did. 

According to John, people naturally love grief, so you’re probably not going to find many people in your fa

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Question by : I am developing an ecommerce Website, how should I make a start?
I have started learning PHP and along with that I have started to develop an ecommerce Website but the I am having difficulty in starting to work on this project. Because it is not clear that how many areas the Website will have. I can’t fully understand the project. What should I do to have a clear understanding of my project?

Best answer:

Answer by Nikolas
try this

http://searchenginewatch.com/3631278

Know better? Leave your own answer in the comments!

In fact we just went through the method in our staff meeting agenda, opening up a brand new business line as a matter of fact and when we were getting into it and doing the analysis, in effect my chief operations executive is also a very successful CFO. I’ve got an in house book keeper and an accountant, so those men work the numbers for us. We were looking at it and we had a look at it originally for one reason. We announced, ok, let’s take a look at this to provide a service. Then we ran the numbers and asserted, well actually this looks fascinating enough for us to pursue as a business design with a little help from an internet marketing consultant. 

Then we took it one step further and we plugged in the numbers, the metrics of well, we are currently doing something this way with our staff and we employ our staff in those areas of implementing guerilla marketing ideas. We would very much like to be well placed to move that staff away from that and do something else with it. By judging it very closely, we really opened up several new business lines for us that have potential to be huge 6, seven figure enterprises. 

So it is not throw a dart at the wall, we’re really strategic about what we take a look at when it comes to staff meeting agenda. So it is usually a matter of, not just what’s on the front end but also where can we go from there? Is it a one product? If it’s a one product, we aren’t actually interested unless we will launch it and do 7 figures in a launch which we do. But even then, most of our launches are pencilled in around is it going to build into a 7 figure business for us? 

Then once the business is up and running, I do not know if you know this, but I’ve actually walked away from several 6 and 7 figure businesses that I’d got successfully running but they took far too much of my time. They were worthwhile, but they didn’t let me do what I needed to do in the other areas of my life which is most critical in business. So we’re always consistently evaluating, what’s the cost, not just the dollar cost, but what is the opportunity cost, what is the man-hour cost? 

A big thing too when you are having a look at these deals, you’ve got to train people using staff meeting agenda. I noticed your course, actually I looked at it numerous times, the outsourcing course. That could be a large thing, do you have to subcontract it, and are you able to outsource it? Even if you get an outsourcing force, you know of all people, you still need to train that outsourcing force.

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Gian Fulgoni, comScore Chairman and Co-Founder, shares insights on the future of e-commerce and highlights key findings from the 2012 US Digital Future in Focus report that will be important in the year ahead. To download the whitepaper, visit www.comscore.com

Et si le e-commerce était représenté dans la vrai vie ? Voila ce que cela donnera. Plus d’informations bit.ly
Video Rating: 5 / 5

Question by The Invisible Woman: What kind of business license do I need for an internet business or ebay business?
I am planning a business. I will start out with baskets for new babies and if all goes well I will make the extra investment for wedding baskets, and then so on and forth. By baskets I mean gift baskets. I have researched local business license, but I am not sure if a local business is the right way to go, so I am thinking internet or Ebay. What kind of license do you need for these types of businesses.

Best answer:

Answer by lois d
tax and resale.

What do you think? Answer below!